Argarwal, Poorvi, Glanfield, Keith, Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 and Bolton, Nichola 2022. A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Presented at: 6th Advances in Management and Innovation (AMI) Conference, Cardiff School of Management/Hybrid, 19-20 May 2022. Cardiff Met University, |
Official URL: https://figshare.cardiffmet.ac.uk/articles/present...
Item Type: | Conference or Workshop Item (Other) |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Publisher: | Cardiff Met University |
Last Modified: | 31 May 2024 11:00 |
URI: | https://orca.cardiff.ac.uk/id/eprint/167854 |
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