Brand and Influencer partnerships- not just for one campaign

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2024. Brand and Influencer partnerships- not just for one campaign. Yesiloglu, Sevil and Costello, Joyce, eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition), Routledge,

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Item Type:	Book Section
Status:	In Press
Schools:	Business (Including Economics)
Publisher:	Routledge
Last Modified:	01 Jul 2024 11:28
URI:	https://orca.cardiff.ac.uk/id/eprint/169363

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