Brand and Influencer partnerships- not just for one campaign

Almoraish, Ahmed ORCID: https://orcid.org/0000-0002-4724-9204 2025. Brand and Influencer partnerships- not just for one campaign. Yesiloglu, Sevil and Costello, Joyce, eds. Influencer Marketing: Building Brand Communities and Engagement (2nd edition), Routledge, pp. 63-88.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge
ISBN:	978-1032562247
Last Modified:	10 Oct 2025 14:06
URI:	https://orca.cardiff.ac.uk/id/eprint/169363

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