Circular economy and macromarketing: a systems thinking perspective

De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X and Ianulardo, Giancarlo 2025. Circular economy and macromarketing: a systems thinking perspective. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing and Sustainability, London: Routledge, pp. 138-152. (10.4324/9781003412397-12)

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Abstract

Re-imagining the philosophy of marketing in the interest of multiple stakeholders is crucial for marketing scholars and practitioners to influence and promote the transition towards a more environmentally and socially sustainable society. In this chapter, we argue that a renewed philosophy of marketing can be grounded in circular economy thinking and principles. The relational nature of the circular economy makes it inherently aligned with recent advances in marketing scholarship. We show the potential contribution of circular economy thinking to holistic management and marketing and how marketing scholarship can contribute to advance circular economy thinking and practice.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge
ISBN:	9781032535043
Last Modified:	16 May 2025 11:30
URI:	https://orca.cardiff.ac.uk/id/eprint/178205

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