From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Mangio, Federico 2025. From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch. The Conversation

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Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	The Conversation Trust
ISSN:	2201-5639
Last Modified:	06 Jun 2025 13:15
URI:	https://orca.cardiff.ac.uk/id/eprint/178350

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