The role of absorptive capacity in the market orientation- customer performance relationship for public service provision

Hodgkinson, Ian, Hughes, Mathew, Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010, Copenhagen, Denmark, 1-4 June 2010.

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Abstract

Delivering consistently high quality services at the public level requires organisational responsiveness to changing public needs. However, few efforts have been made to examine the learning environment that organises and translates the externally acquired knowledge obtained through these behaviours into a sustainable advantage, or how an organisation’s management context might impact the nature of its return. In an examination of public leisure organisations, we examine the role of organisations’ absorptive capacity in sustaining exclusive returns from market orientation and account for two opposing management contexts. We conclude that internal provision with a superior absorptive capacity should increase the quality, effectiveness and speed of response to market intelligence, over that of external approaches to provision.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	market orientation; absorptive capacity; public management; customer performance; marketing
Related URLs:	Organisation
Last Modified:	19 Oct 2022 10:12
URI:	https://orca.cardiff.ac.uk/id/eprint/23577

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