Hodgkinson, Ian, Hughes, Mathew, Hughes, Paul and Morgan, Robert E. ![]() |
Abstract
Delivering consistently high quality services at the public level requires organisational responsiveness to changing public needs. However, few efforts have been made to examine the learning environment that organises and translates the externally acquired knowledge obtained through these behaviours into a sustainable advantage, or how an organisation’s management context might impact the nature of its return. In an examination of public leisure organisations, we examine the role of organisations’ absorptive capacity in sustaining exclusive returns from market orientation and account for two opposing management contexts. We conclude that internal provision with a superior absorptive capacity should increase the quality, effectiveness and speed of response to market intelligence, over that of external approaches to provision.
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) |
Uncontrolled Keywords: | market orientation; absorptive capacity; public management; customer performance; marketing |
Related URLs: | |
Last Modified: | 19 Oct 2022 10:12 |
URI: | https://orca.cardiff.ac.uk/id/eprint/23577 |
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