Formal governance in co-marketing alliances: conceptualization and assessment of factor structure

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	11 Dec 2022 08:42
URI:	https://orca.cardiff.ac.uk/id/eprint/49209

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