Formal governance in co-marketing alliances: conceptualization and assessment of factor model

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Last Modified:	15 Nov 2022 12:26
URI:	https://orca.cardiff.ac.uk/id/eprint/74215

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