Unravelling the process of creativity in advertising: a praxiological approach

Ghaffari, M., Beverland, M.B. and Lee, Z. ORCID: https://orcid.org/0000-0001-5256-6100 2015. Unravelling the process of creativity in advertising: a praxiological approach. Presented at: ICORIA, 3 July - 4 July 2015. -.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120802

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