Lee, Z ORCID: https://orcid.org/0000-0001-5256-6100 and Melewar, T.C. 2014. Corporate rebranding with a purpose: an exploratory study. Presented at: 47th Academy of Marketing Conference, 7 July - 10 July 2014. -. |
Official URL: https://www.academyofmarketing.org/conference/conf...
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Status: | Unpublished |
Schools: | Business (Including Economics) |
Last Modified: | 25 Oct 2022 13:48 |
URI: | https://orca.cardiff.ac.uk/id/eprint/120803 |
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