Corporate rebranding with a purpose: an exploratory study

Lee, Z ORCID: https://orcid.org/0000-0001-5256-6100 and Melewar, T.C. 2014. Corporate rebranding with a purpose: an exploratory study. Presented at: 47th Academy of Marketing Conference, 7 July - 10 July 2014. -.

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Item Type:	Conference or Workshop Item (UNSPECIFIED)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	25 Oct 2022 13:48
URI:	https://orca.cardiff.ac.uk/id/eprint/120803

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