From social activism to active socialization: The evolution of football ideology in community-owned football clubs

Thomas, Robert James 2020. From social activism to active socialization: The evolution of football ideology in community-owned football clubs. Strategic Change Briefings in Entrepreneurial Finance 29 (4) , pp. 459-470. 10.1002/jsc.2357

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Abstract

Community-owned clubs are profound socializing agents that offer children a prosocial environment that disarticulates some of football's most pernicious ideologies in favor of an environment that is developmental, empowering, and self-affirming while facilitating self-determination. The work highlights the evolution of community-owned clubs from activist enclaves to virtuous, imperative environments that influence and transfer community-bound knowledge. Children in the study articulated that the ethos found at these clubs has enhanced their self-esteem and self-efficacy and has positively changed their perceptions, behavior, and interactions with the vulnerable individuals within their community. In addition, the data reveals a new idealism in terms of football with self-restraint and nominal consumption of club apparel preferred to traditional materialism.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Business (Including Economics)
Date of First Compliant Deposit:	5 August 2022
Last Modified:	06 Dec 2024 19:00
URI:	https://orca.cardiff.ac.uk/id/eprint/150392

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