Exploring the motivations and benefits of joining a brand community: A study of UK 7-11-year-olds

Thomas, Robert James 2018. Exploring the motivations and benefits of joining a brand community: A study of UK 7-11-year-olds. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	10 Aug 2022 13:15
URI:	https://orca.cardiff.ac.uk/id/eprint/150404

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