Deciphering football fans brand relationships, consumption values and loyalty predicates: A utilitarian perspective.

Thomas, Robert James 2016. Deciphering football fans brand relationships, consumption values and loyalty predicates: A utilitarian perspective. Presented at: Academy of Marketing Conference 2016: Radical Marketing, Newcastle, United Kingdom, 4-7 July 2016.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	17 Aug 2022 10:45
URI:	https://orca.cardiff.ac.uk/id/eprint/150408

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