Supererogation theory: towards a macromarketing understanding

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and White, Gareth 2023. Supererogation theory: towards a macromarketing understanding. Presented at: 48th Annual Macromarketing Conference, Seattle, 19-22nd June 2023.

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Item Type:	Conference or Workshop Item - unpublished
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Date of First Compliant Deposit:	27 June 2023
Date of Acceptance:	25 April 2023
Last Modified:	09 Apr 2026 11:04
URI:	https://orca.cardiff.ac.uk/id/eprint/160636

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