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Supererogation Theory: Towards a Macromarketing Understanding

Samuel, Anthony ORCID: and White, Gareth 2023. Supererogation Theory: Towards a Macromarketing Understanding. Presented at: 48th Annual Macromarketing Conference, Seattle, 19-22nd June 2023.

[thumbnail of AS & GW- Supererogation Theory.pdf] PDF - Accepted Post-Print Version
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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Published
Schools: Business (Including Economics)
Date of First Compliant Deposit: 27 June 2023
Date of Acceptance: 25 April 2023
Last Modified: 28 Jun 2023 10:30

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