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X users will need protection after the ‘block’ feature is removed – here’s why businesses are better than people at moderating negative comments

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. X users will need protection after the ‘block’ feature is removed – here’s why businesses are better than people at moderating negative comments. [Online]. The Conversation Trust. Available at: https://theconversation.com/x-users-will-need-prot...

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Abstract

In a recent post, the owner of X, (formerly Twitter), Elon Musk, announced his plans for the social media platform to remove its blocking feature, except for in direct messages. Users are concerned that this change in the platform’s content moderation will lead to a rise in hostile and abusive content, leaving those on the platform unable to protect themselves from its consequences. It is not only social media users who rely on X’s blocking feature to control the content they see and interact with. Companies and brands with official social media accounts also depend on built-in moderation features. This ensures their fans and followers engage in positive and civil interactions.

Item Type: Online Content
Date Type: Publication
Status: Published
Schools: Schools > Business (Including Economics)
Publisher: The Conversation Trust
Last Modified: 28 Jan 2026 12:13
URI: https://orca.cardiff.ac.uk/id/eprint/163491

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