Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks

Martin, Brett A. S., Chrysochou, Polymeros and Strong, Carolyn 2024. Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks. Journal of Consumer Behaviour 10.1002/cb.2366

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Abstract

The volatile cryptocurrency market offers investors the chance for substantial capital gains. In this research, we examine the role of dispositional greed and need for cognition (NFC) on judgments about crypto and stocks. Drawing on the dualistic model of passion, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Journal of Personality and Social Psychology, 85(4), 756–767. https://doi.org/10.1037/pspp0000031, we examine two potential mediators of the effects: harmonious passion (HP) and obsessive passion (OP). Following a preregistered survey (N = 258), we found that the effect of greed on crypto judgments was mediated by HP rather than OP. This result was replicated for stocks. The effect of NFC on attitudes was mediated by HP. The findings show that (1) dispositional greed and NFC offer insights into consumer judgments of crypto and stocks, (2) HP rather than OP mediates the effects of greed and NFC on crypto and share judgments, and (3) that the effects of dispositional greed and NFC on judgments is similar for crypto and stocks.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Business (Including Economics)
Additional Information:	License information from Publisher: LICENSE 1: URL: http://creativecommons.org/licenses/by-nc-nd/4.0/
Publisher:	Wiley
ISSN:	1472-0817
Date of First Compliant Deposit:	14 June 2024
Date of Acceptance:	12 May 2024
Last Modified:	14 Jun 2024 08:30
URI:	https://orca.cardiff.ac.uk/id/eprint/169801

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