Understanding product returns after impulse purchases of fast fashion by millennial

Ma, Mengyuan, Tabari, Saloomeh ORCID: https://orcid.org/0000-0002-0645-4789 and Colmekcioglu, Nazan 2024. Understanding product returns after impulse purchases of fast fashion by millennial. Presented at: Academy of Marketing 2024 Annual Conference and Doctoral Colloquium, Cardiff, UK, 1-4 July 2024. Published in: Strong, C., Bosangit, C., Koenig-Lewis, N, Lee, Z., Moldes Andres, O. and Rosier, E. eds. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Published
Schools:	Schools > Business (Including Economics)
ISBN:	978-1-3999-9060-8
Last Modified:	13 Nov 2024 14:15
URI:	https://orca.cardiff.ac.uk/id/eprint/172731

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