Communication design logics and innovation management

Ludwig, Stephan, Herhausen, Dennis, De Luca, Luigi ORCID: https://orcid.org/0000-0002-2492-3075 and Grewal, Dhruv 2024. Communication design logics and innovation management. Journal of Product Innovation Management 10.1111/jpim.12769 Item availability restricted.

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Abstract

Effective communication with external or internal stakeholders is crucial for innovation processes. The fourth wave of digital technologies and the fifth industrial revolution have increased the range of communication possibilities, amplifying both the number of communication channels and the availability of data. Yet in existing research that tends to treat communication as an art instead of a science, the evidence only scratches the surface of its mechanics and inner logic. To provide a unified theoretical framework, this study highlights the importance of the four pillars of communication design logic (source, situation, intentions, and impact) in the innovation processes. According to communication theories, individual differences in stakeholders' backgrounds, situations, and intentions might result in systematic variations in what and how they communicate, which influences their subsequent beliefs and reactions to innovation outcomes. By examining relevant communications in terms of their design logic, innovation researchers can address a wide range of questions across ideation, development, and implementation stages. Using novel techniques and unstructured data (e.g., text, image, video, audio mining), the current study reveals tactics for exploring such topics across communication types. The proposed framework also raises several research questions that can be pursued to enhance knowledge of how communication design influences innovation management.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Business (Including Economics)
Publisher:	Wiley
ISSN:	0737-6782
Date of First Compliant Deposit:	12 November 2024
Date of Acceptance:	25 October 2024
Last Modified:	15 Jan 2025 12:30
URI:	https://orca.cardiff.ac.uk/id/eprint/173867

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