Cryptocurrency research: A conceptual model for future research

Martin, Brett A. S., Chrysochou, Polymeros, Strong, Carolyn A. and Mills, Adam J. 2025. Cryptocurrency research: A conceptual model for future research. Psychology and Marketing 10.1002/mar.70020

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Abstract

This research note reviews research published in Psychology & Marketing in response to our call for papers for cryptocurrency research. Cryptocurrency is an area worth trillions of dollars and it offers a rich field of potential research topics for consumer psychology. Based on the articles by scholars published in Psychology & Marketing, we present a synthesis of the literature surrounding consumer behavior and cryptocurrency and propose a conceptual model to guide future research. This conceptual model organizes the literature by antecedents, process, and outcomes. In addition, we present a summary table of contributions from the research and offer a range of future research opportunities to be explored.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Schools > Business (Including Economics)
Additional Information:	License information from Publisher: LICENSE 1: URL: http://creativecommons.org/licenses/by/4.0/
Publisher:	Wiley
ISSN:	0742-6046
Date of First Compliant Deposit:	28 August 2025
Date of Acceptance:	31 July 2025
Last Modified:	28 Aug 2025 09:15
URI:	https://orca.cardiff.ac.uk/id/eprint/180710

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