Morgan, Robert  ORCID: https://orcid.org/0000-0001-8981-3144
2025.
From silos to synergies across the B2B-B2C spectrum: developing insights through a unified marketing lens.
Presented at: Industrial Marketing Management 2025 Africa Summit,
University of Stellenbosch,
10-12 September 2025.
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| Item Type: | Conference or Workshop Item (Speech) |
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| Status: | Unpublished |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > HF Commerce |
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| Date of Acceptance: | 9 September 2025 |
| Last Modified: | 17 Sep 2025 13:15 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/181120 |
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