Marketing ethics

Strong, Carolyn 2025. Marketing ethics. Peattie, Ken, De Angelis, Roberta, Koenig-Lewis, Nicole and Strong, Carolyn, eds. The Routledge Companion to Marketing and Sustainability, Routledge Companions in Marketing, Advertising and Communication, Abingdon: Routledge, pp. 74-89. (10.4324/9781003412397-7)

Full text not available from this repository.

Abstract

Marketing ethics is of core significance to organisations and consumers, developing over time from a brand differentiation factor to a key strategic focus, not only to prevent accusations of unethical practices and negative consumer perceptions but to create positive long-term brand loyalty. Marketing ethics is core to business and society, contributing to economic growth and stakeholder commitment. Ethical marketing behaviours involve making strategic decisions that are sustainable, environmental and honest; demonstrate integrity; and respect for people and the society.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge
ISBN:	978-1032535043
Last Modified:	12 Dec 2025 15:30
URI:	https://orca.cardiff.ac.uk/id/eprint/183197

Actions (repository staff only)

Edit Item