Lee, Zoe  ORCID: https://orcid.org/0000-0001-5256-6100, Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213, Plangger, Kirk and Shukla, Paurav
2026.
The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial].
International Journal of Advertising
45
(71)
, pp. 1633-1647.
10.1080/02650487.2026.2731773
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Official URL: https://doi.org/10.1080/02650487.2026.2731773
| Item Type: | Short Communication |
|---|---|
| Date Type: | Publication |
| Status: | In Press |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | World Advertising Research Center / Wiley: No OnlineOpen |
| ISSN: | 0265-0487 |
| Date of First Compliant Deposit: | 8 September 2026 |
| Date of Acceptance: | 16 August 2026 |
| Last Modified: | 06 Oct 2026 13:45 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/189475 |
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