The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial]

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Marriott, Hannah ORCID: https://orcid.org/0000-0002-4439-1213, Plangger, Kirk and Shukla, Paurav 2026. The zones of brand activism: distinguishing brand, issue, marketplace and societal influence [Editorial]. International Journal of Advertising Item availability restricted.

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Item Type:	Short Communication
Status:	In Press
Schools:	Schools > Business (Including Economics)
Publisher:	World Advertising Research Center / Wiley: No OnlineOpen
ISSN:	0265-0487
Date of First Compliant Deposit:	8 September 2026
Date of Acceptance:	16 August 2026
Last Modified:	09 Sep 2026 08:30
URI:	https://orca.cardiff.ac.uk/id/eprint/189475

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