Moqbel, Asem Yaseen, Yani-De-Soriano, Marie Mirella  ORCID: https://orcid.org/0000-0002-1169-5923 and Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947
2010.
Mobile commerce use among UK mobile users.
International Journal of Technology Diffusion
1
(2)
, pp. 1-35.
10.4018/jtd.2010040101
|
Abstract
In this paper, the authors examine UK mobile users’ perceptions of m-commerce utilization. For this purpose, the authors devise a Mobile Network Utilization Model empirically tested in experimental settings. The empirical findings reveal strong support for the capability of the proposed utilization model in measuring the concept of Mobile Task-Technology Fit (MTTF) and explaining the utilization of m-commerce services among UK mobile users. In particular, their research finds that MTTF and m-commerce utilization are dependent on the interactions between the key components of a wider mobile network, namely mobile users, mobile devices, mobile tasks, mobile operators, as well as mobile vendors. The authors identify 15 factors as a result of such interaction and the importance of these factors in explaining MTTF and the utilization of m-commerce services.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Publisher: | IGI Global |
| ISSN: | 1947-9301 |
| Related URLs: | |
| Last Modified: | 19 Oct 2022 08:57 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/19574 |
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