Mobile commerce use among UK mobile users

Moqbel, Asem Yaseen, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1 (2) , pp. 1-35. 10.4018/jtd.2010040101

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Abstract

In this paper, the authors examine UK mobile users’ perceptions of m-commerce utilization. For this purpose, the authors devise a Mobile Network Utilization Model empirically tested in experimental settings. The empirical findings reveal strong support for the capability of the proposed utilization model in measuring the concept of Mobile Task-Technology Fit (MTTF) and explaining the utilization of m-commerce services among UK mobile users. In particular, their research finds that MTTF and m-commerce utilization are dependent on the interactions between the key components of a wider mobile network, namely mobile users, mobile devices, mobile tasks, mobile operators, as well as mobile vendors. The authors identify 15 factors as a result of such interaction and the importance of these factors in explaining MTTF and the utilization of m-commerce services.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce T Technology > T Technology (General)
Publisher:	IGI Global
ISSN:	1947-9301
Related URLs:	http://www.igi-global.com/article/intern...
Last Modified:	19 Oct 2022 08:57
URI:	https://orca.cardiff.ac.uk/id/eprint/19574

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