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Mobile commerce use among UK mobile users

Moqbel, Asem Yaseen, Yani-De-Soriano, Marie Mirella ORCID: and Yousafzai, Shumaila ORCID: 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1 (2) , pp. 1-35. 10.4018/jtd.2010040101

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In this paper, the authors examine UK mobile users’ perceptions of m-commerce utilization. For this purpose, the authors devise a Mobile Network Utilization Model empirically tested in experimental settings. The empirical findings reveal strong support for the capability of the proposed utilization model in measuring the concept of Mobile Task-Technology Fit (MTTF) and explaining the utilization of m-commerce services among UK mobile users. In particular, their research finds that MTTF and m-commerce utilization are dependent on the interactions between the key components of a wider mobile network, namely mobile users, mobile devices, mobile tasks, mobile operators, as well as mobile vendors. The authors identify 15 factors as a result of such interaction and the importance of these factors in explaining MTTF and the utilization of m-commerce services.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
T Technology > T Technology (General)
Publisher: IGI Global
ISSN: 1947-9301
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Last Modified: 19 Oct 2022 08:57

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