When customers have no option: a Cambodian case study regarding counterfeit design merchandise

Rosenbaum, M. S. and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2011. When customers have no option: a Cambodian case study regarding counterfeit design merchandise. Presented at: AMA Winter Conference, Austin, Texas, USA, 18-20 February 2011.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HE Transportation and Communications
Uncontrolled Keywords:	marketing; business strategy
Last Modified:	19 Oct 2022 09:05
URI:	https://orca.cardiff.ac.uk/id/eprint/19926

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