Social marketing to extinguish fire-setting behaviour

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Newcombe, Robert Gordon, Davies, Fiona Margaret and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June. Published in: Pereira, V. Ines ed. The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto,

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics) Research Institutes & Centres > Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > HB Economic Theory
Uncontrolled Keywords:	marketing; nonprofit organisational strategy
Publisher:	Instituto superior de contabilidade e administracao do Porto
ISBN:	9789892024608
Related URLs:	Organisation
Last Modified:	19 Oct 2022 09:05
URI:	https://orca.cardiff.ac.uk/id/eprint/19956

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