Sustainability marketing-An innovative conception of marketing

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

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Abstract

Conventional marketing thinking is increasingly unable to cope with the ecological, social and commercial realities that confront mankind. This conceptual article presents a vision of an integrated approach to ‘sustainability marketing’ and highlights a number of innovative ways in which this differs from the conventional marketing management mainstream.

Item Type:	Article
Schools:	Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) Business (Including Economics) Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords:	Sustainability marketing
ISSN:	1865-6544
Last Modified:	19 Oct 2022 09:14
URI:	https://orca.cardiff.ac.uk/id/eprint/20430

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