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Sustainability marketing-An innovative conception of marketing

Peattie, Kenneth John ORCID: and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

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Conventional marketing thinking is increasingly unable to cope with the ecological, social and commercial realities that confront mankind. This conceptual article presents a vision of an integrated approach to ‘sustainability marketing’ and highlights a number of innovative ways in which this differs from the conventional marketing management mainstream.

Item Type: Article
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords: Sustainability marketing
ISSN: 1865-6544
Last Modified: 19 Oct 2022 09:14

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