Consumer behaviour analysis and social marketing: the case of environmental conservation

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. Jaya, Krishna S., ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	Icfai Press
ISBN:	9788131415092
Last Modified:	05 Nov 2022 15:37
URI:	https://orca.cardiff.ac.uk/id/eprint/23649

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