Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme

Peattie, Kenneth John

and Peattie, Susan 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics) Research Institutes & Centres > Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Marketing and strategy
Last Modified:	19 Oct 2022 10:21
URI:	https://orca.cardiff.ac.uk/id/eprint/24105

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