A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Uncontrolled Keywords:	marketing and strategy
Last Modified:	19 Oct 2022 10:21
URI:	https://orca.cardiff.ac.uk/id/eprint/24131

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