Marketing strategy implementation

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2010. Marketing strategy implementation. Sheth, Jagdish and Malhotra, Naresh, eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Publisher:	Wiley
ISBN:	9781405161787
Related URLs:	Publisher
Last Modified:	19 Oct 2022 10:31
URI:	https://orca.cardiff.ac.uk/id/eprint/24680

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