"The prawn sandwich will live forever”: learning to innovate in commercial sandwich production

Khan, Asma, Shirani, Fiona Jane, Jewson, Nick, Felstead, Alan ORCID: https://orcid.org/0000-0002-8851-4289, Fuller, Alison, Kakavelakis, Konstantinos and Unwin, Lorna 2008. "The prawn sandwich will live forever”: learning to innovate in commercial sandwich production. [Working Paper]. Learning as Work Research Paper, vol. 17. Cardiff: Cardiff School of Social Sciences, Cardiff University. Available at: http://learningaswork.cf.ac.uk/outputs/Microsoft%2...

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Abstract

This paper examines processes of innovation in one of Britain’s fastest growing industries, commercial sandwich manufacturing. It is argued that the industry is characterized by two different productive systems, which we designate Retailer Label and Manufacturer Label. New product development (NPD) in the former is skewed towards high-volume, lowprice products that match existing market trends. However, strategies of profit maximization in the latter facilitate the emergence of ‘new to the market’, premium priced products. The paper argues that these strategies reflect the contrasting balance of power between retailers and manufacturers in the two productive systems. This, in turn, shapes the learning environments and learning affordances available to NPD workers.

Item Type:	Monograph (Working Paper)
Date Type:	Completion
Status:	Published
Schools:	Social Sciences (Includes Criminology and Education)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce
Publisher:	Cardiff School of Social Sciences, Cardiff University
Date of First Compliant Deposit:	30 March 2016
Last Modified:	06 Dec 2022 09:41
URI:	https://orca.cardiff.ac.uk/id/eprint/25547

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