The social marketing mix - a critical review

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2012. The social marketing mix - a critical review. Hastings, Gerard, Angus, Kathryn and Bryant, Carol, eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher:	Sage
ISBN:	9781849201889
Related URLs:	Publisher
Last Modified:	19 Oct 2022 10:51
URI:	https://orca.cardiff.ac.uk/id/eprint/25726

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