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Business performance and dimensions of strategic orientation

Morgan, Robert E. ORCID: and Strong, Carolyn A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1

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Despite the conceptual, empirical, and theoretical advances in strategy–performance research, there is little consensus regarding the nature and form of this association. As a result, several critical reviews and meta-analyses have been reported which highlight notable limitations in extant studies. In addressing certain of these, this study presents an empirical investigation of medium and large, high technology, industrial manufacturing firms. Business strategy is conceptualized as a comparative construct with six dimensions and an attempt is made to relate these characteristics of strategic orientation with firms' business performance. The results indicate that firms' emphasis upon analysis, defensiveness, and futurity in strategic orientation are related to business performance. Discussion is given to these findings and implications are drawn for business executives and future research.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Uncontrolled Keywords: Business performance; Strategic orientation; Competitive advantage; Business strategy; Entrepreneurship; First-mover firms; Late-mover firms
ISSN: 01482963
Last Modified: 17 Oct 2022 09:18

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