Sales promotion

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Sales promotion. Baker, Michael J., ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Publisher:	Butterworth-Heinemann
ISBN:	9780750655361
Last Modified:	21 Oct 2022 09:34
URI:	https://orca.cardiff.ac.uk/id/eprint/36916

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