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Sales promotion

Peattie, Susan and Peattie, Kenneth John ORCID: 2003. Sales promotion. Baker, Michael J., ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Publisher: Butterworth-Heinemann
ISBN: 9780750655361
Last Modified: 21 Oct 2022 09:34

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