Risk and responsibility in tourism: promoting sun-safety

Peattie, Susan, Clarke, Philip and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26 (3) , pp. 399-408. 10.1016/j.tourman.2003.11.020

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Abstract

Concerns about tourist health and safety are growing amongst tourists, and also amongst managers, academics and public policy-makers with an interest in tourism. Sunburn, particularly amongst children, is one of the most severe tourism health risks due to the likelihood of ultimately developing skin cancer. This is a difficult issue for the tourism industry to confront. Partly this is due to the long delay which can separate a serious sunburn incident from the onset of skin cancer. Perhaps, more importantly, it is a difficult issue because the “sunshine holiday” is the mainstay of the entire industry. This article uses insights from UK and Australian focus group research into promoting child sun-safety to discuss the industry's responsibility to better protect tourists from the known risks of skin cancer, and the steps that could be taken to improve its response.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Publisher:	Elsevier
ISSN:	0261-5177
Last Modified:	21 Oct 2022 10:50
URI:	https://orca.cardiff.ac.uk/id/eprint/41477

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