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Risk and responsibility in tourism: promoting sun-safety

Peattie, Susan, Clarke, Philip and Peattie, Kenneth John ORCID: 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26 (3) , pp. 399-408. 10.1016/j.tourman.2003.11.020

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Concerns about tourist health and safety are growing amongst tourists, and also amongst managers, academics and public policy-makers with an interest in tourism. Sunburn, particularly amongst children, is one of the most severe tourism health risks due to the likelihood of ultimately developing skin cancer. This is a difficult issue for the tourism industry to confront. Partly this is due to the long delay which can separate a serious sunburn incident from the onset of skin cancer. Perhaps, more importantly, it is a difficult issue because the “sunshine holiday” is the mainstay of the entire industry. This article uses insights from UK and Australian focus group research into promoting child sun-safety to discuss the industry's responsibility to better protect tourists from the known risks of skin cancer, and the steps that could be taken to improve its response.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Publisher: Elsevier
ISSN: 0261-5177
Last Modified: 21 Oct 2022 10:50

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