Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 and Hughes, Mathew
2007.
Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective.
Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference,
San Diego, CA, USA,
16-19 February 2007.
Published in: Dixon, Andrea and Machleit, Karen eds.
2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007.
Chicago, IL, USA:
American Marketing Association,
pp. 337-338.
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Item Type: |
Conference or Workshop Item
(Paper)
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Date Type: |
Publication |
Status: |
Published |
Schools: |
Business (Including Economics) |
Subjects: |
H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
Publisher: |
American Marketing Association |
ISBN: |
0877573247 |
Last Modified: |
24 Oct 2022 09:48 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/42182 |
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