Consumer trust in FMCG sales promotions

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002. Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS), p. 77.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	European Institute of Retailing and Services Studies (EIRASS)
ISBN:	9789068141382
Last Modified:	24 Oct 2022 09:49
URI:	https://orca.cardiff.ac.uk/id/eprint/42270

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