Morgan, Neil A., Kaleka, Anna  ORCID: https://orcid.org/0000-0002-1720-5462 and Gooner, Richard A.
2005.
Focal supplier opportunism in retailer category management.
Presented at: 2005 American Marketing Association (AMA) Winter Educators’ Conference,
San Antonio, TX, USA.,
11-14 February 2005.
Published in: Seiders, Kathleen and Voss, Glenn B. eds.
2005 AMA Winter Educators’ Conference: Marketing Theory and Applications, San Antonio, TX, USA, 1-14 February 2005.
, vol.16
Chicago, IL, USA:
American Marketing Association,
pp. 32-33.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Publisher: | American Marketing Association |
| ISBN: | 087757314X |
| Last Modified: | 24 Oct 2022 09:52 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/42441 |
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