Focal supplier opportunism in retailer category management

Morgan, Neil A., Kaleka, Anna ORCID: https://orcid.org/0000-0002-1720-5462 and Gooner, Richard A. 2005. Focal supplier opportunism in retailer category management. Presented at: 2005 American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, TX, USA., 11-14 February 2005. Published in: Seiders, Kathleen and Voss, Glenn B. eds. 2005 AMA Winter Educators’ Conference: Marketing Theory and Applications, San Antonio, TX, USA, 1-14 February 2005. , vol.16 Chicago, IL, USA: American Marketing Association, pp. 32-33.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	American Marketing Association
ISBN:	087757314X
Last Modified:	24 Oct 2022 09:52
URI:	https://orca.cardiff.ac.uk/id/eprint/42441

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