Developing fair trade markets: A new opportunity for social marketing?

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Golding, Kirsty 2005. Developing fair trade markets: A new opportunity for social marketing? Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005. , vol.16 Chicago, IL, USA: American Marketing Association, pp. 358-359.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	American Marketing Association
ISBN:	0877573174
Last Modified:	24 Oct 2022 09:53
URI:	https://orca.cardiff.ac.uk/id/eprint/42481

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