Toon, Mark, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E.
2007.
Formal governance in co-marketing alliances: conceptualization and assessment of factor structure.
Presented at: British Academy of Management Conference 2007,
Warwick, UK,
10-13 September 2007.
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Item Type: |
Conference or Workshop Item
(Paper)
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Date Type: |
Completion |
Status: |
Unpublished |
Schools: |
Business (Including Economics) |
Subjects: |
H Social Sciences > H Social Sciences (General) |
Last Modified: |
11 May 2022 07:35 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/49209 |
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