Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms

Chimhanzi, Jaqueline and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. AMA Winter Educators Conference. American Marketing Association, pp. 66-67.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Publisher:	American Marketing Association
ISBN:	0877572992
Last Modified:	24 Oct 2022 11:51
URI:	https://orca.cardiff.ac.uk/id/eprint/49552

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