Social exchange explanada in delivering effective marketing strategies

Barton, Lisa, Morgan, Robert E and Thorpe, Eleri 2007. Social exchange explanada in delivering effective marketing strategies. Presented at: EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	04 Jun 2017 05:12
URI:	https://orca.cardiff.ac.uk/id/eprint/49634

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