The market entry challenge for ethical brands: The case of ONE water

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics) Research Institutes & Centres > Sustainable Places Research Institute (PLACES)
Subjects:	B Philosophy. Psychology. Religion > BJ Ethics H Social Sciences > HF Commerce
Last Modified:	24 Oct 2022 12:11
URI:	https://orca.cardiff.ac.uk/id/eprint/50818

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